Saturday, February 2, 2008

Brain crack

Meet my friend Brian Shaler. Brian... jumps. Well, he does lots of other cool shit as well. But he's best known (by me anyway) for his jumps.

Brian fell in to my trap the other day. What's the trap? Simple. I've talked before how I tend to assume that I'm the smartest person in any room I walk into. But occasionally, I discover someone else in the room who is more deserving of that mantle. And when that happens, I tag that person as a friend and do my best to not only get to know him/her, but also work like a dog to find out how that person and I (and perhaps others) can work together to make something hellaciously cool.

Why? So that I don't develop Brain Crack. I didn't know that's what I was avoiding until Brian told me about it over lunch a week or so ago. Nor did I know that it was a term coined by Ze Frank back in the summer of '06. But hey, I can't be everywhere at once and neither can you. So if you missed it:

Image from Adam Nollmeyer, the finest photographer I've had the pleasure of meeting. In the market for a pro-photographer? Look no further.

Thursday, August 30, 2007

Here's to the crazy ones

My new favorite quote, attributed to Johnny Appleseed:

Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things.

Right on. That's me.

And by the way: the Johnny Appleseed story you were told as a kid is a whitewashed version. Check out Michael Polan's book The Botany of Desire for the real deal. Fantastic book.

Sunday, July 29, 2007

Are you selling what they should be buying?

I've been reading Joe Marchese's Online Spin for some time now. Very good and very dense information on the changing nature of marketing and advertising -- including what it means to even try to advertise in the digital space. Always good.

Recently, he posted a piece on targeting. I realize that most of my audience probably couldn't care less about advertising. Hey, if it wasn't how I earned a living, I'd be inclined to agree. But many of my readers are content producers of one size or another. Assuming you fit that bill, this may interest you:

Targeting and relevancy unlock the potential for QUALITY publishers (from individuals to professional media producers) to sell so much more than the attention of their audience and advertisers in order to build effective targeting strategies, offering so much more than just a demographic mix. But publishers must do a better job of defining what their true value is to advertisers and help advertisers to create greater relevance to the publisher’s content and audience alike.

It interests the hell out of me. I'm not exactly sure how to apply it in our situation at But that's part of the fun, now isn't it?