Monday, August 25, 2008

Want the secret to social media success?

People want social media to be an easy fix. Companies look at social media as an immediate replacement for lots of other things they are doing, and they expect it to "just work" out of the box.

That's not the way the game is played, kids.

Take it from Scott Sigler, arguably one of the most popular and successful users of social media. He's used variations on a theme to break through several barriers and is still going strong. Is he making a full-time living on social media? No. Is he making a full-time living because of social media? Yes. Yes he his.

Want to copy his success? OK. But consider what it really means to "copy" him.

What I’ve found is that [working your tail off with social media] is not something that most authors [or anyone wanting to catch the social media wave] do. ... I reply to absolutely everything. Everything gets responded to; every instant message, every email, every tweet, everything. And that, combined with the social networking sites, makes such a strong connection with the readers. They really feel like someone actually took five minutes just to reply to them, and even if they only email once, it’s totally locking in fans for life.

Bingo. There's the secret. Like most, it's not complicated. It only takes commitment. Do you have it? If not, plan on falling short of the mark. Regardless of how well-planned your social media strategy may be, in the end you have to respond. To everything.

Excerpt taken from Podcasting News interview with Scott that seems to have happened some time ago, but only now has been published