Wednesday, November 24, 2010

Digital Marketing Audio - Podcasting for Authors

[caption id="" align="alignleft" width="120" caption="Podcamp AZ -- Four years strong!"]Podcamp AZ [/caption]Last weekend, I had the honor of speaking at PodCamp AZ 2010 to a small group of authors interested in using podcasting as part of their marketing efforts. And by small I mean two-authors-and-three-interested-friends-some-of-whom-might-become-authors-some-day-but-probably-not. Not that I'm terribly surprised -- PodCamp AZ probably isn't high on the radar for local authors, and the connection between podcasting and authorship is anything but apparent, though I've been working in that space for over five years.

My friend Dani Cutler was kind enough to record audio of my talk. She's the host of a political podcast called the Truth Seekers and was one of the aforementioned friends in attendance. She was also kind enough to do all the editing and cleaning up of the audio as appropriate. She tells me it's difficult to hear the audience interaction, which I obviously did due to the intimacy of the crowd. So your mileage may vary.

If you're interested in the topic, Podcasting for Authors, jump back in time through the magic of the interwebs. It's about a 50 minute file, so find a nice long drive where you need something to listen to.

Note: I'm violating one of my cardinal rules: always listen completely to the audio file before releasing to the public. No, I didn't. Mostly because I simply don't have the time this week. And Dani knows how to clean up audio. She's a seasoned vet and I likely wouldn't be able to do any better. And it's live audio, so deal.

Note #2: I've been doing lots more of this digital marketing for authors stuff as of late. And I rather enjoy it. Niche, anyone?

Saturday, November 13, 2010

Are you ready for Podcamp AZ 2010?

It's almost Podcamp AZ time once again. I'm looking forward to Podcamp AZ 2010 even more than the three that came before because I'm not helping to run it this year! A great group of volunteers has picked up the reigns and is busy putting together a kick-ass event that we'll all enjoy. It's happening soon: November 20-21 2010 in Tempe, Arizona. So get registered now!

[caption id="" align="alignleft" width="450" caption="Podcamp AZ 2010"]Podcamp AZ 2010[/caption]Podcamp AZ is a relevant media unconference. I rather like that title, particularly the word relevant. There is no more "the" media. Some of the biggest media from the perspective of impact is ran by the smallest number of people. The media giants of yesterday continue to speak to a disinterested audience. Print is dead or dying. My media is not your media, and that's a Good Thing.

I'll be a part of two events at this year's Podcamp AZ. The first is a "genius panel" (their word, not mine). It's a special Podcamp session that is 100% dedicated to questions from the audience. I'll join fellow podcasting thought-leaders Debbie Walker, Dani Cutler, Jack Mangan, Teel McClanahan, Marc Spagnuolo, & Nicole Spagnuolo on the stage. You'll come with plenty of questions. Sounds like fun!

I'm giving a solo-session as well, continuing my focus in the new world of publishing. Here's the description:

Podcasting for Authors
For almost six years now, some “underpublished” authors have found success behind the microphone. Some record their own serialized audiobook and release it as a podcast. Others hit the podcast interview circuit. Many have found themselves video darlings. But they all share one thing in common: a do-it-yourself mentality. I’m the co-founder of and the author of Podcasting for Dummies. I’ll walk you though those who have done it well, how to avoid pitfalls, and teach you how to rock this on your own. If you have the drive and desire, that is.

Get registered. Get here. And get podcasting!