That's the fancy title of my talk tomorrow at the Social Media for Business event, put on by SocialMediaAZ. This is a pure business event. It costs money to go. (I wonder how much I get?) And the talks are specifically for people in business. Less touchy-feely. More action and tactics.
I fought with my presentation all of last weekend. And by "all", I mean all. I'd been taking notes of thoughts and ideas for several weeks. But when I sat down to put them all together, the damned thing fought me all the way. I wanted it to be very tactical and actionable. It refused.
So in the end, I let it win. The presentation is done and I'm happy with it. But it's not what I originally intended to say. That's the funny thing with words, thoughts and ideas. When you go to tell a story -- a coherent story -- you have to be willing to adapt. And maybe that's another lesson that business can take and apply to social media.
My talk is tomorrow. For those coming, I look forward to seeing you. For those not, enjoy this dry-run Slidecast version.