Thursday, December 31, 2009

Connect with communities to build your brand

I learned today that I've been listed as one of Roost’s 50 RE people you should follow on Twitter. No, I'm not a real estate agent. Yet I'm on the list, and it's not on accident, I've been assured.

My involvement with the real estate industry is two fold. First, I've been fortunate enough to have been asked to speak twice now at the National Association of Realtors® national convention. The topics I speak about to their members are the same topics I cover here -- doing business in the digital world. My first talk from 2008 -- New Media Business Strategies for Real Estate Professionals -- is up at SlideShare. It's my goal to create a slide case out of this year's talk -- Digitally Expose Yourself: Building Your Web Presence -- but I haven't made it that far. It's on the list!

My second connection comes from the friends I've made here in the Phoenix area who are involved in real estate. Phoenix has been blessed - or plagued -- with some of the most prolific social media-aware RE folks in the country, and I'm proud to count many of them as my friends. They've even been so kind as to keep inviting me to talk at RE BarCamp Phoenix, which I'm happy and excited to do.

There's a lesson here. There are communities everywhere you look. If you can add value to that community with your knowledge, presence and involvement, do it. The RE community is rather tight-nit. I've received so many referrals -- and not just from my friends -- to do work that I've had to turn many away. That's a good problem to have.

So if you're lightly involved with a community, consider shoring up that relationship. No, don't show up at meetings passing around business cards and stories of what a great expert you are and how much they need you. Show up at meetings, make friends, join conversations, add value and get involved. Then you'll be showing them what a great expert you are, and they'll quickly realize how much they need you.

2 comments:

  1. Congrats on making the list - well deserved -- and fantastic points about into reaching out into other communities.

    Wanna start a bowling league?

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  2. Bowling is actually a great sport for a dabbler like me. But I'd change the "league" concept a bit and just make it a "night". Ad hoc teams form, switching members from one night to the other. That'd be interesting.

    Do it!

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