Sunday, February 14, 2010

Measuring ROI for Social Media

Weeks ago I gave a presentation at SMAZ -- Social Media for Business in Arizona -- that was all about measuring ROI for social media. This is a topic that gets bandied about quite a bit. It's also something that gets made up, brushed under the table or completely ignored. And that's a shame. Because, yes, there are ways to measure ROI -- real ROI -- for social media efforts. It's not easy. It's not glamorous. But it's growing more necessary all the time.



Special thanks to Olivier Blanchard for helping shape much of my thinking about ROI and social media. Even more special thanks to all those in attendance at my talk for the outstanding questions. I love that so many of you realize the need to understand this piece of the puzzle. Thanks for the great ideas you gave me and the audience during the talk.

For those new to me, no... I usually don't dive this deep. But this is a growing trend, and even CFOs need a simpler way of thinking about things, right?

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