Thursday, March 11, 2010

Don't forget about the basics: My talk to the AZ Assn of REALTORS® today

Logo of the National Association of Realtors.
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Today I'm driving up to Prescott to speak at the Arizona Association of REALTORS® 2010 Winter Conference. It's the same talk I gave to the National Association of REALTOR® late in 2009. And yes, you have to capitalize REALTORS and add the ® mark!

The talk is called Digitally Expose Yourself : Building Your Web Presence, and is aimed at those who are very brand new to the digital space. In fact, if you have any online acumen at all, you'll watch the presentation below wondering just who the heck needs this extremely low-level information.

Well, judging from the 350+ people in the room in San Diego a few months ago furiously taking notes, a lot more people than you think. And that's a good lesson to just about anyone in the digital space -- don't assume that your audience is at your level. Chances are, they aren't.

When I gave the talk the first time, I went to great pains to explain how basic the info was and gave my express permission for anyone to get up, walk out, and enjoy one of the other presentations going on at the same time as mine. Three people did. Three hundred and fifty stayed. And about a dozen had more questions after I was done. People are hungry for this information, and I'm happy to provide it to them.

How basic? See for yourself. Below is my dry run of the talk in SlideCast form. Not quite the same as seeing me live, but it's a close approximation.



And I hope someone turns the heater on before I get back to Phoenix. I hear they've just got a fresh batch of snow in Prescott. Yikes!

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2 comments:

  1. Not only do you need the caps, but you forgot the mandatory ®

    I'm just here to help.

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  2. Curses! I dropped the ™ mark on one previously. Now I've removed it and put in the proper ® and plastered that sucker everywhere!

    Thanks for keeping me on my toes, Keith.

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