Conventional wisdom tells us that time, money and energy need to be spent on promotion. Whether you work for a business, are in business for yourself or maybe you are the business of yourself, you'll feel the pressure to promote. And you'll find countless examples of others who spend lots of time, energy and money on promotion. Promote, promote PROMOTE!
But what if you took all that time you spent promoting your business, your venture, your product, yourself... and spent that time instead being truly remarkable?
How much time would you need to spend promoting if you were truly doing remarkable things?
The fact is that most things that are promoted aren't remarkable. They aren't that much different than other similar things, of which there may be dozens, hundreds or thousands. In effect, they are terribly average -- even if they are quite good. So someone has to promote these average things to take away mind-share from other interchangeable average things. If these things were instead remarkable, people would make remarks about them. In turn, other people would make remarks, and others... And the cycle perpetuates. Sans promotion, perhaps?
Of course, you can't be remarkable in a vacuum. Someone has to have knowledge of "the thing" before they can make remarks about "the thing". And to do that, someone needs to put "the thing" in front of the audience most likely to make those remarks. But is that promoting? Or is that just smart marketing? Or is it something else entirely?
So given the choice of spending time, money and energy on either promoting or being truly remarkable... which will you choose?